Understand Africa Better.
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Areas of Expertise
Understand Africa Better.
A highlight of Anzetse Were's speeches, public-facing engagements, and advisory roles.
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Anzetse Were coordinated,spoke at, and moderated several events during CoP 29 focused on Green and Climate Finance.
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At a workshop convened by Liaison Group, Anzetse Were's keynote provides insight on macroeconomic developments, how they impact the pensions sector, and how they can be navigated.
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Anzetse Were shares the green finance work she leads with Cabinet Secretary Hon. John Mbadi, The National Treasury and Economic Planning, during a courtesy call. (Sept 2024)
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Anzetse Were moderates a roundtable on agricultural technology innovation to support climate resilience as part of the visit to Kenya by Her Majesty Queen Máxima of the Netherlands, in her capacity as United Nations Secretary-General Special Advocate for Inclusive Finance for Development (UNSGSA). (Oct 2023)
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Anzetse Were participates in a panel with Albert Muchanga, Commissioner for Trade and Industry, African Union, and Amadou Hott, Special Envoy of the President of the African Development Bank for the Alliance for Green Infrastructure in Africa. (May 2024)
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Anzetse Were attends the AfDAN High Level Forum. Seated L to R: Cabinet Secretary for Environment, Climate Change and Forestry Hon. Aden Duale; Cabinet Secretary for The National Treasury and Economic Planning Hon. CPA John Mbadi; Rt. Hon. Raila Amolo Odinga; Cabinet Secretary for Lands, Public Works, Housing and Urban Development Hon. Alice Wahome.
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GreenTech Mentor
Anzetse mentors the GreenTech Africa 2024 Cohort. She shares her insights and expertise on how to develop and evolve robust green business models on the continent. This investment-readiness accelerator is supported by Moody’s Foundation in partnership with Village Capital.
Understand Africa Better.
A highlight of Anzetse Were's interviews with media and via bespoke engagements.
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Understand Africa Better.
A collection of reports and technical papers authored, co-authored and supervised by Anzetse Were.
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Understand Africa Better.
Anzetse Were discusses Economic Transformation, Finance Systems, Carbon Markets, Great Power Competition, and Sustainable Finance in Africa.
Food for Thought
Africa has been one of the fastest-growing consumer markets in the world and regardless of income, the vast majority of consumer spending takes place through informal channels. This means selling to Africans consistently at scale, means understanding and/or leveraging informal channels.
As background, consumer spending in Africa grew at a rate of 3.9% between 2010-15, reached $1.4 trillion in 2015 and is expected to reach $2.1 trillion by 2025, and $2.5 trillion by 2030. By 2030, the largest consumer markets will include Nigeria, Egypt, and South Africa with substantial opportunities in Algeria, Angola, Ethiopia, Ghana, Kenya, Morocco, Sudan, Tunisia, and Tanzania.
Informal purchases can be defined as those made from vendors which typically operate on roadside, as table-top vendors, hawkers, shopkeepers, open air markets, informal shops/kiosks etc, are not regulated, and are often unlicensed/ unregistered. Formal purchases are through formally registered and licensed vendors such as supermarkets and online sources. We are also seeing the growth of hybrid vendors---those who sell a portion of their goods through formal channels (perhaps through an e-commerce platform) but still have a small informal shop/business where a bulk of sales occur.
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Regardless of income levels, most consumers still buy most items through informal channels particularly food items and groceries. And for lower income households that typically earn less than USD2,500 annually, informal channels are even more dominant for purchases.
Why do informal points of sale remain so popular, despite improvements in formal distribution, and deepening e-commerce capabilities? There are 5 answers to that: Proximity, Customisation, Affordability, Repackaging, and Cash and Goods on credit